See also: Bill Clinton 1992 presidential campaign That will make America great again." Barry Goldwater Republican senator Alexander Wiley employed the phrase in a speech at the third session of the 76th Congress ahead of the 1940 presidential election: "America needs a leader who can coordinate labor, capital, and management who can give the man of enterprise encouragement, who can give them the spirit which will beget vision. While it is not necessarily invoked as a formal slogan, the phrase has been used in politics and literature on numerous occasions. "MAGA" is also used to refer to Trump's political base, or to an individual or group of individuals from within that base ("a MAGA", "MAGAs"). Multiple journalists, scholars, and commentators have called the slogan racist, regarding it as dog-whistle politics and coded language.
Since its popularization in the 1980s, the slogan originally used by Ronald Reagan has been described by some as being a loaded phrase. The slogan became a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment and politics, being used by both those who support and those who oppose Trump's presidency. " Make America Great Again" or MAGA is an American political slogan which was popularized by Donald Trump during his successful 2016 presidential campaign. On May 11th, a day after Biden used the term in another speech, Twitter user posted a skit where he does a Trump impression and talks about it, gaining over 500 likes and 130 retweets in five days (shown below).ĭonald Trump responds to Biden’s #UltraMAGA comments 🤣 button from Ronald Reagan's 1980 presidential campaign On May 6th, Republican congresswoman Marjorie Taylor Greene used the hashtag in a tweet, writing, "When it comes to Make America Great Again, I’m all in, and I can’t even understand anyone who is not," gaining over 50,000 likes in 10 days (shown below).
Memes using the phrase became prevalent on sites including 4chan and Twitter over the following days, with the hashtag "#UltraMAGA" also spreading. The House GOP and Save American PAC began selling shirts with the phrase on them in early May 2022. Many Republicans and people with right-wing political beliefs embraced the term shortly after the speeches.
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Reportedly, Biden used the term "ultra-MAGA" after six months of research on how to target Republicans. During the speech, Biden mentioned Rick Scott again and said "Americans have a choice right now between two paths," Biden's path that "attacks inflation and grows the economy by lowering costs for working families" or the ultra-MAGA path that will "raise taxes on working families, lower the incomes of American workers, threaten the sacred programs Americans count on like Social Security, Medicare and Medicaid and give break after break to big corporations and billionaires" (shown below). On May 10th, 2022, Biden gave another speech about the economy. During the speech (seen below), he talked about Senator Rick Scott's economic plan, saying, "Senator Rick Scott of Florida, a United States senator who is leading the Republican National Senatorial Campaign Committee, released what he calls the 'Ultra-MAGA Agenda.'" He then called the plan "extreme" and said it will "raise taxes on 75 million American families." On the same day, Biden tweeted using the phrase "ultra-MAGA" to reiterate the same point, gaining over 35,000 like and 11,500 retweets in two weeks. On May 4th, 2022, President Joe Biden gave a speech on economic growth.
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